A complete visual identity was developed for Soft Academy, a gaming structure active across three competitive scenes: Valorant, League of Legends, and Rainbow Six Siege.
The project involved creating the full brand guidelines, stream overlays, social media assets, and visuals for streamer partnerships.
The artistic direction blends the distinct identities of each title — the tactical precision of Valorant, the fantasy energy of League of Legends, and the realism of Rainbow Six — into a cohesive, modern and impactful visual ecosystem that strengthens the organisation’s presence in the esports landscape.